Helping Brands Understand the New Creator Economy

Before you launch a campaign, run ads, or activate creators, it’s worth pausing to understand the space you're stepping into. TikTok, influencer marketing, and TikTok Shop aren’t just channels — they’re shifting how people discover, engage with, and buy from brands.

Our Insight and Workshop sessions are built for brand teams who want to make informed decisions, not just follow trends. We unpack what’s changing, how it affects your marketing strategy, and how to work meaningfully with creators and commerce on TikTok.

What's Covered

The Landscape

A clear breakdown of TikTok’s ecosystem — creators, LIVE, Shop, and the role each plays in driving results.

Influencer Marketing Today

What makes a good creator partnership, how influence is earned (not bought), and why traditional metrics don’t always apply

Social Commerce

From organic creator reviews to LIVE selling — how brands are turning attention into action on-platform.

Common Pitfalls

What often goes wrong when brands jump in too fast — and how to avoid wasting budget or diluting brand equity

Content That Converts

What actually works on TikTok — from native storytelling to creator-led formats — and how to brief without killing creativity.

Measuring Success Differently

Why traditional ROI models don’t always fit TikTok, and how to think about influence, engagement, and commerce in a more realistic, brand-relevant way.

Our Services

Who It’s For

Brand and marketing teams new to TikTok or influencer marketing
E-commerce teams curious about TikTok Shop
Agencies supporting clients who want to upskill quickly
Anyone who wants to understand before they act

Formats

Lunch & Learn: A relaxed, 1-hour virtual overview for busy teams
Half-Day Brand Workshops: In-person or remote deep-dives, tailored to your industry
Creator Roundtables: Invite real creators to share honest feedback and insights

Why We Offer This

We believe brands do better when they understand the platform, the people, and the potential. These sessions are designed to educate — not sell — so that you can explore this space with confidence, curiosity, and clarity.